About

Thoughtfully Made Friends, Designed to Be Loved

Beautifully crafted plush companions inspired by the warmth, wonder, and wildlife of Australia.

Our Story

At LUVVI & CO, we believe the best kind of friends are the ones you can hug.That simple idea is at the heart of everything we create. Inspired by the charm and character of Australia’s iconic wildlife, we design plush companions that feel comforting, thoughtful, and timeless toys that invite connection, imagination, and warmth.Each LUVVI is made to be more than just a plush. From the first sketch to the final stitch, every detail is carefully considered so that what arrives at your door feels special, meaningful, and made to last.

Supports Natural Curiosity

Encourages questions and discovery with thoughtful, child‑friendly responses.

Designed for Safe Interaction

Every response is filtered through multiple safety layers before it reaches your child.

Parent‑Guided Experience

Parents can monitor chats, adjust settings, and manage memory with full transparency for kids.

Expert-Approved

Developed by Doctors, Recommended by Clinical Dietitians.

More Than a Toy

A LUVVI isn’t something you outgrow it’s something you keep.Our plush companions are designed as collectible keepsakes, created to be loved today and treasured for years to come. Whether placed on a nursery shelf, carried through childhood, or kept as part of a growing collection, each LUVVI holds a story that continues long after unboxing.We focus on quality materials, thoughtful design, and timeless aesthetics so every LUVVI feels just as special years from now as it does on day one.

Inspired by Australia

Our growing family of plush companions celebrates the animals that make Australia so unique.

Play

Smart

Learning

Aware

Edition

First

First Edition, Forever Special

The first 1,000 Kangaroo LUVVI plushies are a special Collector’s Edition, complete with a numbered gold authenticity card, making them a rare and cherished part of LUVVI history.